FB pixel

Seed and angel funders invest in Mexican face biometrics anti-fraud vendor

Seed and angel funders invest in Mexican face biometrics anti-fraud vendor

A Mexican biometric fraud prevention startup says it has closed a seed round of funding valued at $4.1 million.

The company, Trully, reports that the round was led by Costanoa Ventures with participation from executives at Belvo and Yuno, according to Latin American business publication Contxto.

Trully software is designed to improve KYC authentication tools and stop ID theft and financial fraud using facial recognition code. It can be integrated into customer onboarding processes with a single line of code, according to its website.

The money will be invested in the products and recruiting engineering talent, according to the company.

Trully’s top three executives all come from RappiCard. Fernando González Paulin is CEO, Carl Handlin is chief technology officer and Eric Balderrama is chief operations officer.

Still in testing, Trully’s selfie biometrics solution will first address the fintech and e-commerce sectors, according to the company.

The funding represents the most in months for any company in the biometrics space in a seed round.

Article Topics

 |   |   |   |   |   |   |   | 

Latest Biometrics News


Biometric ID cards remain foundational, but don’t count out fingerprint smart cards

Biometric national ID cards top the most-read news of the week on Biometric Update, between a contract in Cameroon for…


DHS and TSA adjust digital strategies with biometrics, facial recognition

U.S. government agencies are adapting in real time to a digital landscape transformed by AI, identity fraud, deepfakes and biometric…


Finger vein biometrics from Global ID deployed in Namibia’s fight against HIV

A new application of Global ID’s finger vein biometrics to help reduce HIV Infections among vulnerable young people is launching…


Bill allowing biometric age verification for booze sales moves to Missouri Senate

The Maryville Forum reports that Missouri retailers could soon perform age verification using biometric methods such as facial recognition or…


Victorians sign up for mobile driving licenses in droves but let down at the pub

Victoria reports 200,000 people signing up for mobile driving licenses (mDLs) within the first 48 hours of their introduction this…


Retail biometrics queues up from shopping malls to quick serve restaurants

Despite skepticism among American consumers, biometric payments in retail are about to have a moment, according to some experts. These…


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Most Read This Week

Featured Company

Biometrics Insight, Opinion

Digital ID In-Depth

Biometrics White Papers

Biometrics Events