Ford using eye tracking for researching consumer response to car design
Ford Motor Company is using new measurement processes such as eye tracking, to collect emotional and logical customer insights in…
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Ford Motor Company is using new measurement processes such as eye tracking, to collect emotional and logical customer insights in…
Ford Motor Company was recently granted a patent for a biometric device that uses fingerprints, retinal scans, and voice recognition…
Ford’s Global Technologies division has developed a system to bring advanced biometrics to future vehicles, according to a report by…
Engineers at Ford are looking to develop an intelligent car system that would put KITT from Knight Rider to shame….