CLEAR research shows holiday travelers interested in extending biometrics beyond the airport

More than four out of five (81 percent) holiday travelers taking airplanes this season are interested in extending their use of biometric technology for traveling beyond the airport to such uses as hotel check-in and paying for a car rental, according to research released Wednesday by CLEAR.

The use of technology to ease holiday travel is already near ubiquitous, with 90 percent using airport WiFi, mobile boarding passes, ride sharing apps, and other tech. Despite this 92 percent of Americans still consider travel more stressful during holidays than other times of the year, and 85 percent allocate at least twice as much time to get to the airport during the holiday season.

More than three in four (77 percent) of Americans report they would opt in to programs reducing the friction of airport travel, and when considering current holiday plane travellers the number rises to a whopping 96 percent.

Those travelling on planes this holiday season are already sold on the value of biometric technology for improving the experience, with 93 percent saying it is more secure than showing ID to a security guard, 88 percent saying it is faster than swiping a card or entering a PIN, and 85 percent saying they would choose an airline based on its use of biometrics to improve the convenience of their travel experience.

Going through airport security is the most stressful part of traveling for 40 percent of holiday travellers taking airplanes, far more than any other part, according to the survey.

The number of current holiday plane travelers who have used biometric technology is 69 percent, almost double the overall number of Americans (35 percent).

CLEAR has added seven airports to its national network this year, including recently in Dallas, bringing it to more than 30 major airports and sports stadiums (most recently Comerica Park) around the country.

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