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Jumio launches “No More Maybes” campaign against digital authentication uncertainty


Jumio has launched a campaign to rid authentication of uncertainty, featuring a $10,000 challenge and informational resources.

“Maybe” answers lead to manual reviews, which cause frustration and abandonment, the company says. They are caused by limitations in the automated solutions and the optical character recognition (OCR) and basic machine learning they rely on to determine the authenticity of IDs and digital identities, according to Jumio.

The “No More Maybes” campaign includes a $10,000 “testing challenge,” with the winnings available to any prospective customer that can achieve more accurate identification verification results from another provider in head-to-head testing against Jumio Netverify. Jumio is also providing a manual review cost calculator, explanations for 13 criteria for identity verification solutions, and instructions for holding a “competitive bake-off” of identity services.

Jumio is touting its “hybrid” model of seamless machine intelligence and human review with the campaign. The seamlessness and certainty it provides comes from the balance of expertise between human and automated reviews, Jumio Chief Revenue Officer Robert Prigge told PYMNTS.com, as well as the training of manual reviewers.

“It’s human nature … [to say] ‘yes’ all the time; you just get into the habit of approving everything,” Prigge says. “You almost have to change your mindset to one that is expecting errors, and that takes training and expertise.”

Nok Nok Labs Senior Director of Products and Technology Rolf Lindemann told Biometric Update in a recent interview that it chose Jumio to provide ID proofing for its strong account recovery feature.

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