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Speech Technology Center showcases facial recognition for stadiums at ESSMA Summit



Speech Technology Center showcased its expertise in how to implement its biometric facial recognition solution Smart Tracker FRS for stadiums at the recent ESSMA (European Stadium & Safety Management Association) Summit in Budapest.

Smart Tracker FRS is a biometric facial recognition system which has already been deployed in 13 stadiums and an ice arena. SmartTracker FRS has also been adopted by airports for access control, border control and online monitoring, according to a company announcement.

“We use AI to improve fans experience with technology that can help to make a stadium safer, understand your fans and analyze visitors to make better management decisions. We invest time to make integration with the most popular ticket providers and access control systems on the market,” said Alex Markachev, Head of Product at Speech Technology Center, in a prepared statement.

“Speech Technology Center has joined the Biometrics Institute of International Association of Members that promotes responsible and ethical use of biometrics and together with world leaders we continue to pay attention to it. There are 13 stadiums in the world, which use our solutions, and we are passionate to share our experience and vision with our European colleagues,” he added.

According to Gert-Jan Cuypers, representative of the European Stadium & Safety Management Association (ESSMA), the solution is compliant with EU’s GDPR regulation and can be implemented by European clubs preparing for Euro 2020.

A voting session at the summit ranked facial recognition first among industry key trends, followed by 5G and cashless payments.

Football Club Zenit Sankt Petersburg’s Head of Security Yuri Fedotov says the club was the very first to introduce Smart Tracker FRS at its stadium to boost security and lower financial loss, but also to build a database of blacklisted offenders who will be banned from accessing the stadium.

Speech Technology Center’s biometric facial recognition technology has been deployed at airports in the Sakhalin Region and Saransk, Russia.

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