FB pixel

SecuredTouch honored for behavioral biometric fraud prevention at 2020 LSA event

SecuredTouch honored for behavioral biometric fraud prevention at 2020 LSA event
 

Behavioral biometrics from SecuredTouch for advanced fraud detection has won the Best Product award at the 2020 LSA (Loyalty Security Association) Lion’s Den event, which concluded the association’s Spring conference.

The Lion’s Den is a conference audience favorite, according to the announcement, and consists of companies pitching a panel of judges in just five minutes on a new product, service, or idea to make Loyalty Programs secure. The SecuredTouch product was presented alongside Riskified, PerimeterX, and HooYu.

The event was hosted by LSA CEO Chris Staab, with executives from World of Hyatt, International Airlines Group, Wyndham Rewards, and Head for Points judging. SecureTouch Account Executive Lewis Duker took on the role of fraudster in an interactive role-playing narrative in which he took over a loyalty account from Staab, who posed as the legitimate user.

Following the narrative, the power of behavioral biometrics to address the pain points of loyalty fraud prevention teams was shown, and the complete overview of the customer journey for fraud detection provided by the approach was demonstrated.

The application of fraud prevention in business models that do not involve a traditional payment gateway was highly interesting to the audience, SecuredTouch says. The judges were impressed by the product’s flexibility, identifying real customers even in challenging scenarios in which they appear to be fraudulent actors, according to the announcement.

“We were impressed with the different behavioral elements for early detection during the fraud journey and how the product doesn’t collect user data,” the judges commented. “It’s a well-rounded tool that addresses all our needs.”

Article Topics

 |   |   |   |   | 

Latest Biometrics News

 

Clear plans for enterprise biometrics growth with new product name, partners

Clear has signed up T-Mobile as the first publicly-announced customer of its digital identity verification platform with biometric multi-factor authentication…

 

Continued innovation needed to effectively address sophisticated financial fraud

A Dark Economy Survey carried out by behavioral biometrics firm BioCatch has highlighted the disturbing trend of how AI is…

 

Humanity Protocol CEO talks Moongate acquisition, expansion into ticketing

Humanity Protocol has acquired Moongate, marking a move into the ticketing and access market. For Terence Kwok, CEO of the…

 

Half a million shoplifters can’t be right

By Professor Fraser Sampson, former UK Biometrics & Surveillance Camera Commissioner When Napoleon said that we were a nation of shopkeepers,…

 

Fight misinformation with IDV for tiered anonymity on social media, paper argues

Social media and its effects on our society is an ongoing conversation. Some governments are considering banning social media for…

 

Hackathon spotlights role of Philippines national ID in effective service delivery

Institutions that are yet to integrate their services with the Philippines national ID Authentication platform have been called upon to…

Comments

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Biometric Market Analysis

Most Viewed This Week

Featured Company

Biometrics Insight, Opinion

Digital ID In-Depth

Biometrics White Papers

Biometrics Events