Articles By Kim Martin

Kim Martin brings extensive experience in branding, content strategy, digital marketing and demand generation to her role as VP of Marketing at ID R&D. Kim was previously a partner with the global marketing advisory firm, Refinery Lab, and prior to that was VP of Marketing at Aspect Software.

This is a guest post by Kim Martin, Vice President of Marketing at ID R&D. Across industries, the use of…

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How biometrics will help banks maintain “business as usual” — even when it’s anything but

This is a guest post by Kim Martin, VP of Marketing at ID R&D. Few businesses will escape the effects…

 

Looking to improve the customer journey in 2020? Resolve to reduce friction.

This is a guest post by Kim Martin, VP of Marketing at ID R&D. The evidence is strong. Reduced customer…

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