HCD Research announces new biometric concept testing tool for marketers
HCD Research has announced a new tool that combines the strengths of biometrics, eye-tracking and quantitative online research to obtain…
Neuromarketing
Biometric Update regularly authors articles related to the term "Neuromarketing." The following set of links is available to help you find biometrics news about "Neuromarketing" and other relevant terms. Additional tags may be explored by accessing our entire Biometrics Topics list.
GfK upgrades ad testing system, looks to new emotional recognitions
GfK has integrated EMO Scan, its award-winning biometric measure of emotional response, into its existing ad testing system. EMO Scan…
Coca-Cola, Unilever use facial coding to measure ad effectiveness
Unilever and Coca-Cola will use facial coding technology to assess the emotional impact their ads in 2013, MediaDailyNews reports. The…
Gates Foundation gives $1.1M for Biometric Mood Bracelets
Bill and Melinda Gates Foundation has awarded a total of $1.1 million for two grants to the National Center on…
Intel’s Facial Recognition Freaks Out Potential Customers
Revolutionizing how advertisers capture their target audience, Intel is developing facial recognition software for television. The set top box is…
Microsoft Files Biometric Emotion Monitoring Patent
This week, Microsoft filed a patent for tracking systems that detect a user’s emotions to match online advertisements to moods….
HCD Research, Missouri J-School Enters Biometrics Partnership
“Neuromarketing” is taking on a new approach. A partnership between HCD Research and the PRIME Lab (Psychological Research on Information…
