Neuromarketing

 

HCD Research announces new biometric concept testing tool for marketers

HCD Research has announced a new tool that combines the strengths of biometrics, eye-tracking and quantitative online research to obtain…

 

GfK upgrades ad testing system, looks to new emotional recognitions

GfK has integrated EMO Scan, its award-winning biometric measure of emotional response, into its existing ad testing system. EMO Scan…

 

Coca-Cola, Unilever use facial coding to measure ad effectiveness

Unilever and Coca-Cola will use facial coding technology to assess the emotional impact their ads in 2013, MediaDailyNews reports. The…

 

Gates Foundation gives $1.1M for Biometric Mood Bracelets

Bill and Melinda Gates Foundation has awarded a total of $1.1 million for two grants to the National Center on…

 

Intel’s Facial Recognition Freaks Out Potential Customers

Revolutionizing how advertisers capture their target audience, Intel is developing facial recognition software for television. The set top box is…

 

Microsoft Files Biometric Emotion Monitoring Patent

This week, Microsoft filed a patent for tracking systems that detect a user’s emotions to match online advertisements to moods….

 

HCD Research, Missouri J-School Enters Biometrics Partnership

“Neuromarketing” is taking on a new approach. A partnership between HCD Research and the PRIME Lab (Psychological Research on Information…

Most Read This Week

Featured Company

Biometrics Research

Biometrics White Papers

Biometrics Events

Explaining Biometrics