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McAfee adds face and voice recognition to new security service


McAfee has announced its LiveSafe service, a new product that the company says is the first unlimited cross-device security service to use cutting-edge facial and voice recognition security technology.

A recent global survey conducted by McAfee has revealed that more than 40 percent of households own five or more Internet-enabled devices, which contributes significantly to a user’s risk of exposure to online threats. Specifically, the survey found that nearly 90 percent of consumers report owning more than one digital device, and more than 60 percent have three or more. The survey also revealed that globally more than 50 percent of consumers spend at least 15 hours per week using electronic devices for personal reasons and when it comes to security, personal photos and videos as well as identity theft are top concerns.

To increase the level of consumer security, McAfee says the LiveSafe service also includes a cloud-based “safety deposit box,” called “McAfee Personal Locker,” that uses facial and voice recognition to authenticate a user’s identity so that they can securely store sensitive, personal information such as financial records, drivers licenses and passports. It also allows users to manage passwords and automatically log into all their online accounts from registered devices.

“Our digital lives have become more complex as we connect, share, and store data though multiple devices,” Mike DeCesare, president of McAfee said. “Consumers deserve a convenient way to protect their identities no matter what type of device they use. The McAfee LiveSafe service delivers this through cutting-edge features combined with simplified security management and unprecedented data protection.”

The new McAfee solution utilizes anti-theft technology from Intel and is designed to keep computers safe in the event they are lost or stolen. The new system also brings an innovative application on Intel Identity Protection Technology, a tamper-resistant hardware authentication mechanism.

“The future of security has to manifest itself in a way that is a part of modern computing. Security can no longer persist as independent pieces of software but must be integrated into the overall mobile experience,” Renée James, president of Intel said. “McAfee LiveSafe represents the first of what will be a series of products from McAfee delivering not only a more robust security technology through the combination of software and hardware – but also deliver a comprehensive solution across all devices and uses.”

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