FB pixel

Apple drives biometrics in mobile commerce, boosts consumer privacy: report

 

Recent developments from Apple – Touch ID, mobile payment system Apple Pay, and Apple’s updated privacy policy – have been a huge driver of consumer biometrics in mobile commerce, and at the same time promoted consumer control of personal data.

In its latest market brief, “The ABC’s of Mobility: Apple, Biometrics, and the Promise of Consumer-Centric Privacy,” Acuity Market Intelligence says that Apple’s approach sets itself apart from corporations (like Facebook and Google) that capture and monetize consumers’ personal data and financial behavior. It also avoids the “credit bureau model” where corporate entities like Experian and TransUnion own and manage consumer financial profiles.

“With the Touch ID enabled iPhone 6, iOS 8 and Apple Pay, Apple is offering consumers biometrically secured devices and mobile phone transactions,” said Maxine Most, who tracks the biometrics and identity market and is principal of Acuity Market Intelligence. “At the same time, Apple has assured customers that the company will not have access to the data on their iPhones, will not track or store users’ iPhone transaction footprint, nor will they have the ability to comply with government warrants or subpoenas for data on these mobile phones.”

Most said that Apple’s recent measures have done “more to break open the mobile marketplace for consumer biometrics than biometric industry insiders, associations, and advocates have in more than a decade.”

The iPhone has helped provide an introduction for many consumers to fingerprint scanning in mobile authorization, and it will likely become part of more applications. Companies like Nok Nok Labs and IdentityX are making it easier for developers to use Touch ID in conjunction with their custom apps. And as more apps incorporate biometrics and collect user data, Apple could also play a huge role in introducing notions around the consumer-centric control of biometric data.

Article Topics

 |   |   |   |   |   | 

Latest Biometrics News

 

Biometrics providers and systems evolve or get left behind

Biometrics are allowing people to prove who they are, speeding journeys through airports, and enabling anonymous online proof of age,…

 

Findynet funding development of six digital wallet solutions

Finnish public-private cooperative Findynet has announced it will award 60,000 euros (US$69,200) to six digital wallet vendors to help translate…

 

Patchwork of age check, online safety legislation grows across US

As the U.S. waits for the Supreme Court’s opinion on the Texas case of Paxton v. Free Speech Coalition, which…

 

AVPA laud findings from age assurance tech trial

The Age Verification Providers Association (AVPA), and several of its members, have welcomed the publication of preliminary findings from the…

 

Sri Lanka to launch govt API policies and guidelines

Sri Lanka’s government, in the wake of its digital economy drive, is gearing up to release application programming interface (API)…

 

Netherlands’ asylum seeker ID cards from Idemia use vertical ICAO format

The Netherlands will introduce new identity documents for asylum seekers Idemia Smart Identity, compliant with the ICAO specification for vertical…

Comments

12 Replies to “Apple drives biometrics in mobile commerce, boosts consumer privacy: report”

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Biometric Market Analysis

Most Viewed This Week

Featured Company

Biometrics Insight, Opinion

Digital ID In-Depth

Biometrics White Papers

Biometrics Events