FB pixel

Report shows growing public acceptance of biometric authentication

 

Gigya commissioned a consumer-facing study with OnePoll entitled the “2015 State of Consumer Privacy & Personalization”, whose findings illustrate a growing public acceptance of next-generation authentication methods like biometrics.

The annual report is based on a survey of 2,000 US and 2,000 UK male and female adults, ages 18 and older, which analyzes consumer attitudes around data privacy, the prevalence of social login, and the importance of personalized marketing.

The report also found that the continued and significant social login use is being driven by the public’s aversion to completing lengthy registration forms and creating more usernames and passwords.

Meanwhile, consumers believe that greater data privacy and more relevant marketing communications can be achieved through business transparency and personalization.

The report reveals that the adoption of next-generation authentication methods is growing steadily, with 59% of US consumers stating that they are willing to register or log in to a website or mobile application with an existing identity from a payment provider such as PayPal or Amazon.

Meanwhile, 41% of US consumers have a high level of comfort logging in to a site or mobile app using a thumbprint biometric or face/eye biometric scan.

More than 90% of US and UK consumers are at least somewhat concerned about data privacy and how companies are using customer data, according to the report.

The report also finds that consumers have experienced irrelevant marketing communication, with 30% of US consumers and 35% of UK consumers receiving between one and three irrelevant messages per day.

Additionally, 17% of US consumers and 14% of UK consumers receive more than 10 irrelevant messages per day, states the report.

Finally, 88% of US consumers have logged in to a website or mobile application using an existing social network identity, which shows an 11% increase over last year’s findings.

Article Topics

 |   |   | 

Latest Biometrics News

 

Brunei looks to ASEAN and its own roadmap to become Smart Nation

The implementation of digital transformation for every country is idiosyncratic. Each state goes about it differently, adapting each to their…

 

EU moves forward on age verification with release of guidelines, software

The European Commission has released both its guidelines for protecting kids online and its “white label” age verification software, which…

 

UN initiative unites standards bodies to tackle global deepfake threat

You may have heard a friend or relative proclaim recently, “I can’t even tell what’s real anymore.” Generative AI is…

 

Impersonation scams surge as AI fuels identity theft

Impersonation scams and AI-driven fraud are redefining the threat landscape of identity theft in the United States, according to the…

 

Rwanda boosts connectivity as digital transformation project reaches 55 percent

Rwandan authorities have disclosed that over a thousand schools now enjoy connectivity as the country’s digital acceleration project has gone…

 

Liberia to speed up contractor selection for new biometric ID card system

President Joseph Boakai of Liberia has set up a Steering Committee to oversee an overhaul of the country’s national biometric…

Comments

30 Replies to “Report shows growing public acceptance of biometric authentication”

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Biometric Market Analysis

Most Viewed This Week

Featured Company

Biometrics Insight, Opinion

Digital ID In-Depth

Biometrics White Papers

Biometrics Events