Biometric technology strongly supported by U.S. consumers: CTA report
The Consumer Technology Association (CTA) has released a new report entitled Biometric Technologies: Understanding Consumer Sentiment, which captures consumers’ perception levels with various biometrics uses and settings, along with their trust levels with the organizations that are likely to manage biometric data.
The report finds that as the number of consumer technology products with biometric sensors grows, 62 percent of U.S. adults who have used biometric technology are comfortable with it.
Additionally, the research states that 58 percent of consumers support biometric technologies for altruistic purposes in medical research while 67 percent of consumers support assistive technology.
“Biometric sensors are changing the world – whether it’s helping people with Alzheimer’s and people with low vision identify their loved ones through voice and facial recognition, or providing stronger, more individualized personal security,” said Gary Shapiro, president and CEO of Consumer Technology Association. “We are seeing a shift in consumer perception of biometrics that demonstrates an understanding of the benefits – such as streamlined security and personalized services – this technology offers. And as consumers become more familiar with the benefits of biometrics tech, that favorable perception will only grow – the industry has an enormous opportunity here.”
The survey finds that less than half of U.S. adults have adopted or used any biometric technology. More specifically, 29 percent of consumers have adopted digital fingerprinting and 13 percent have used voice recognition.
Meanwhile, consumers say they are most familiar with biometrics regularly covered in the media, such as DNA analysis, and biometrics they have seen in the market, such as fingerprint readers on smartphones.
More than half of U.S. adults say they are either very comfortable or comfortable with the use of biometrics in locations known to already maintain a high level of security screening such as airports and national borders, and places perceived to lack safety such as high crime areas and public schools.
Nearly half of consumers say they are comfortable using biometric technologies at home and/or the workplace.
Finally, 64 percent of consumers trust organizations that traditionally handle sensitive information or those that serve important life functions such as hospitals and banks, which represents the highest trust level.