Vision-Box launches Orchestra at FTE Global
Vision-Box launched Orchestra, an open services platform for stakeholder collaboration and improved airport business intelligence built upon biometrics, at the Future Travel Experience Exhibition in Las Vegas last week.
The comprehensive open services platform is built upon biometrics for passenger flow management usable by airports, airlines and border authorities, aggregating actionable intelligence tools for improved process monitoring and decision making. According to the company, Orchestra promises to be a launch pad towards the digital revolution of airports.
With Orchestra, stakeholders can define passenger workflows and rely on a catalog of published services to write their own relevant business rules. Based on biometric transactions motivated by the passenger at each sequential self-service touchpoints – be it mobile, check-in kiosks, bag drop, security, border or boarding gates – real-time data on passenger identity is stored on a virtual Passenger Data Envelope.
Orchestra offers a set of business intelligence tools and allows for the definition of custom business rules whereby stakeholders can raise alarms and trigger actions based on information from various sources. Privacy by design ensures information is aggregated with the appropriate granularity not to disclose, for instance, whether the passenger has been retained at border control for questioning or there is a long queue at immigration. This ensures the airline knows where the passenger is in the process while safe-guarding the privacy of the passenger.
Similarly, an airport may wish to define a rule triggered by a large number of passengers checking in or crossing security access gates to automatically open more security lanes. Retailers and airlines may target customers according to their location and demographics to offer personalized services they have chosen to receive.
Pedro Torres, Vision-Box Director of Marketing explains: “Leveraging on the seamless passenger flow and the single biometric token, we have reached an absolute tipping point in the digital airport era. Airports, airlines and governments have now an open services platform at their disposal where they can collaborate and create real time business rules about passenger flow to both optimize their operations and improve security. All this, without compromising a millimeter on the privacy and security of information they share with other stakeholders in the ecosystem.”