Juniper study finds 40 percent of Apple users unlikely to use facial recognition
Juniper Research has released the results of a new survey that finds that over 40 percent of iOS users in the U.S. are unlikely to use facial recognition as a payment security technology.
The results suggest that Apple might run into difficulties with getting consumers to adopt the new Face ID security feature in the upcoming iPhone X.
The study finds that contactless payment users considered fingerprint sensors and voice recognition more appealing authentication methods, with 74 percent and 62 percent of respondents, respectively, stating they are likely to use these technologies.
For the study, Juniper surveyed 500 US and 500 UK smartphone users about mobile banking and contactless payments.
Overall the number of contactless payment users grew by only 2 percent year-on-year in the US, with the majority of deployments stemming from smartphone OEMs (original equipment manufacturers). Meanwhile, the number of contactless payment users in the UK grew by 12 percent.
The survey proves that while mobile contactless payments usage will increase in both markets, existing users will drive most of that growth.
In the US, 73 percent of OEM-Pay users (Apple Pay, Samsung Pay, Android Pay, etc.) said they expect to increase their usage, while only 39 percent of non-users expect to start using mobile contactless payments.
The UK market saw even lower figures with only 26 percent of non-OEM-Pay users stating that they will start to use these services.
The survey found that contactless payment non-users have less concerns overall. Thirty-two percent of contactless payment non-users said they have concerns about the security of the transactions, compared to 14 percent of contactless payment users.
As for mobile banking, 30 percent of non-users said they are concerned about the security of transactions, compared to 10 percent of users.
“Transaction security is a key barrier for mobile financial services adoption,” Juniper Research study author James Moar said. “Addressing these concerns will bring many consumers to the point where they will consider using such services.”
In July, Juniper Research forecasted that retailers could lose $71 billion globally from fraudulent CNP (card-not-present) transactions over the next five years.