Apple’s Face ID and TrueDepth cameras make iPhone X a “strategic success”: analyst

The competitive advantage established by Apple’s Face ID and TrueDepth cameras make the iPhone X a “strategic success” regardless of exact sales numbers, AppleInsider reports KGI Securities analyst Ming-Chi Kuo told investors in a note.

While competitors will release Face ID competitors in 2018, Kuo says Apple’s technology is up to two years ahead of the rest of the market, and will give it an advantage in augmented reality and artificial intelligence applications. Improvements could range from improved Animoji to advanced user behaviour analysis capabilities, AppleInsider reports.

Kuo also reiterated a prediction that Apple will discontinue the iPhone X this year, rather than reduce the price, in order to influence consumer expectations about smartphone cost. He predicts that Apple will release a new model at the current price later in 2018.

AppleInsider notes that Apple is expected to release a larger “iPhone X Plus” with an edge-to-edge OLED screen, a 6.1-inch model with an LCD screen without an edge-to-edge display, and a second-generation iPhone SE for “price-conscious consumers” this year.

Article Topics

Apple  |  Face ID  |  facial recognition  |  iPhone  |  Ming Kuo