Automotive gesture recognition market to surpass $13 billion by 2024

The automotive market for gesture recognition will grow by 42 percent CAGR to surpass $13 billion by 2024, according to research by Global Market Insights, boosted by consumer preferences for application-based vehicle technologies and growing awareness of driver safety.

The report analyzes the market according to product type, application, vehicle, and region, as well as the authentication modality, including fingerprint, face, or iris recognition. Hand and fingerprint recognition is expected to grow at 43 percent, due to technological improvements in touch sensing and increasing usage of time-of-flight sensors, while vision and iris recognition are expected to grow at 41 percent on rising interest from manufacturers and consumers.

It suggests the market could be hampered by the complexity and high cost of integration, despite being supported by an increase in the electronic components and sensors in vehicles.

Passenger cars are expected to generate the most demand for automotive gesture recognition, with 32 million units sold to provide infotainment, navigation, and multimedia features.

The report notes that gesture recognition is integrated in BMW’s 7-series cars, which are among the best-selling models in the world.

AI startup Kneron recently developed new low power neural processing units for gesture recognition, potentially easing the requirements for local gesture recognition. Volkswagen introduced a concept car with gesture recognition at the Geneva Motor Show earlier this month.

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