NEXT adds biometrics industry veteran to lead sales in Asia Pacific

William Yu has joined NEXT Biometrics as vice president, Asia Pacific Sales and China General Manager where he will be responsible for sales in China, Taiwan, Japan and South Korea–the company’s key markets in Asia.

For more than 10 years Yu has led or driven sales in Asia for a number of companies delivering fingerprint sensor solutions, including UPEK, AuthenTec and DigitalPersona. He most recently served as Director of Asia Sales for CrossMatch. In addition to the biometrics industry, Yu has held sales positions for other technology companies in Asia including ATI Technologies, Advanced Micro Devices and Quantum.

“William Yu will be an outstanding addition to our sales team,” said Ritu Favre, CEO of NEXT Biometrics. “As we continue to create an organization that can scale to support additional revenue, William will play an important role in delivering positive results for us in the Asia Pacific region.”

Earlier this year Favre announced some organizational changes to strengthen the company’s ability to better serve customers and deliver products globally. With today’s announcement, NEXT is adding strong experience to its customer-facing initiatives in Asia as well as reinforcing its business development capabilities in the region.

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