Alibaba subsidiary and Shiji integrate facial biometric check-in at 50 hotels in China

Hotel information system provider Shiji and Alibaba’s Fliggy (formerly AliTrip) have integrated facial authentication for hotel check-in and credit authorization in 50 hotels in China’s Hainan district to provide a seamless guest experience for travelers, TravelDailyNews reports.

Customer and reservation data are provided by Fliggy, while the integration, distribution, payment gateway, and on-property systems are provided by Shiji.

“Our aim with this project has been to find ways for hotels to increase guest satisfaction by reducing wait times as much as possible. Working with Fliggy and our partner hotels have made this a success and we’re monitoring privacy and efficiency closely to develop ways to increase this across more hotels,” said Kevin King, COO of Shiji Group.

Hotel guests scan an ID document, and is verified against the Public Security System. The system performs a credit authorization and produces a room card, with the entire process taking less than 30 seconds, according to the announcement.

The system includes integration between multiple systems, and features custom hardware to ensure speed and data security.

Alibaba announced a partnership with Marriot International to trial facial recognition check-in last month.

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