Fingerprint Cards introduces enrollment demo for biometric payment cards
Fingerprint Cards has revealed a new enrollment demo for biometric payment cards, a powered box concept that enables consumers to add their fingerprints to a card before even taking it out of the box.
Enrollment has emerged as a major technical challenge for biometric payment cards. Mastercard Executive Vice President, Identity Solutions Bob Reany told Biometric Update in a recent interview that a convenient and effective remote enrollment process is necessary for mass adoption.
The Fingerprint Cards solution, according to the announcement, has been designed to simplify and enrich the user’s first touch-point with their new payment card and reduce time-to-use. When the user opens the box they are presented with the card and instructions for how to get started. Using an on-card LED to indicate success users can enroll with a couple of touches. The entire process is managed by the user, and with biometric data stored only on the card, cardholders can feel confident their data is secure.
The Swedish biometrics firm worked with UX design specialists BlockZero to define the solution. “It was refreshing starting from scratch on this project,” commented Sonja Rattay, head of UX at BlockZero. “We weren’t trying to shoe-horn user-experience into an existing solution, we were building an experience that had the consumer at the heart from the start.”
“Our consumer research and trial feedback have shown the importance of the initial enrollment process,” explains Lina Andolf-Orup, product marketing, Business Line Smartcards at Fingerprint Cards. “Any point of friction could put users off, so it is important that we as a company, and an industry, get this right. To truly make biometric payment cards a success, we need to create an experience. We want consumers to be engaged and excited, to trust their new card right from when it’s, quite literally, presented to them. Open, enroll and go.”
Fingerprint Cards notes that its complete enrollment solution will encompass a full range of options, enabling banks and consumers to select the scenario that works best for them. Other options include enrolling with a mobile banking app using the mobile device to power the card, or at the payment terminal.
“Undoubtedly, the preferred way to enroll will differ between markets and demographics,” adds Andolf-Orup. “As an end-to-end solution provider, we can make our enrollment solutions work in perfect harmony to deliver a range of options that deliver consumers simplicity and security.”
According to research from Goode Intelligence, nearly 579 million biometric payment cards will be used globally by 2023. Fingerprint Cards marketing director Ulf Ritsvall also sees volumes booming in 2020 after commercial adoption begins this year.