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NtechLab facial recognition tech being deployed for retail client flow analytics


NtechLab has signed a cooperation agreement with Watcom Group, a Russian firm that specializes in analyzing visitor flows in shopping centers and stores. Watcom is now an authorized distribution partner of NtechLab products based on the FindFace facial recognition algorithm.

Watcom and NtechLab will cooperate to create solutions aimed at helping companies transfer to an entirely new level of client flow analytics, primarily for managers of commercial property and retail companies who will be able to make decisions driven by data on customers’ gender, age and emotions and also track customer groups throughout the shopping space and optimize staffing locations when necessary. The technology can also be used to track employee time and attendance and to watch for unwanted vistors.

According to Watcom Group CEO Roman Skorokhodov, Watcom picked NtechLab as a partner because the company leads the international market, and its facial recognition algorithm FindFace demonstrated the best results during pilot tests.

Ntechlab facial recognition algorithms have been a top performer on the NIST Face Recognition Vendor Test (FRVT) Ongoing and the company’s FindFace solution has performed comparably to Google in a past University of Washington’s MegaFace competition.

“Thanks to integration with Watcom the FindFace algorithm will get a new dimension to help our clients solve practical issues and increase profitability of retail spaces,” commented NtechLab’s founder and head of the company’s neural networks lab Artyom Kuharenko.

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