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Logistics provider Serve integrates facial biometrics with blockchain platform


Blockchain logistics platform provider Serve has announced the integration of its patented biometric technology with the Serve Platform to secure every step of the delivery process with facial recognition.

The integration enables businesses to ensure chain of custody and proof of delivery for sensitive materials, such as medical devices or pharmaceuticals, according to the announcement. Serve solutions are available for the transportation, logistics, and retail industries, and make last-mile delivery logistics viable for global enterprises and small businesses, the company says.

“The inclusion of our patented facial recognition system allows Serve to stand alone in modern, on-demand delivery and logistics technology,” says Serve CEO Shahan Ohanessian. “This combination of technology and forward-thinking will allow delivery providers across the world to secure sensitive products such as pharmaceuticals in ways previously unavailable to them.”

Serve says its technology removes unnecessary middlemen from transactions to improve accountability and efficiency and decrease costs.

“Our technology will foster unparalleled confidence with enterprises and service providers within the Serve ecosystem,” adds Ohanessian. “As a result, our blockchain-based on-demand technology can increase transparency and decentralize last-mile logistics for users across the globe, while offering solutions to many of the toughest problems facing this industry.”

Megvii launched an AI-powered IoT platform for logistics earlier this year, and JDA Software and Panasonic announced a joint partnership to bring facial recognition to supply chain management.

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