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BioCatch appoints new CMO from financial sector to lead global brand growth

BioCatch appoints new CMO from financial sector to lead global brand growth
 

BioCatch has appointed Mark Elliot as Chief Marketing Officer to lead the global growth of its brand, fresh off a major funding announcement.

The company is planning to expand its product offerings and reach new verticals after announcing a $145 million Series C funding round in April.

Elliot recently served as the Senior Vice President and CMO of public-sector financial services giant TIAA, where he directed B2C and B2B marketing, including advertising, creative, media, brand management and direct response marketing. Brand awareness at the company increased by 20 percent in three years under his leadership, according to the announcement.

Prior to TIAA, Elliot was a senior strategy executive at JPMorgan Chase, and spent 10 years in strategy and P&L leadership roles at Capital One.

“We’re fortunate to have Mark join our BioCatch team and bring his extensive industry experience and record of achievement as we embark on a new and exciting chapter in our growth,” states BioCatch Chairman and CEO Howard Edelstein. “BioCatch has established itself as the global leader in protecting the world’s largest financial institutions through behavioral biometrics technology and we’re confident that Mark’s marketing expertise and vision will help propel us even further.”

“I am proud to be joining a company that is a leader in innovation and customer protection with such an amazing growth story,” says Elliot. “BioCatch has pioneered the next-generation behavioral biometrics technology that is used to detect fraud for the biggest banks in the world. I am thrilled to have this opportunity to work with this exceptional team to accelerate the company’s growth.”

Earlier this year, prior to the funding announcement, BioCatch acquired AimBrain’s multi-modal biometric platform.

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