SWiP selfie biometrics payment solution deployed by Russian medical center
The European Medical Center (EMC), a private clinic in Moscow, Russia, has introduced contactless biometric payments with Selfie2Pay services, the medical facility announced.
Selfie2Pay was developed by SWiP and leverages liveness security technology from VisionLabs. SWiP insists it does not store bank card information and that the highest level of encrypted data protection is confirmed by its international PCI DSS security certificate. Facial recognition and liveness detection identify who is facing the camera and detect spoofing attempts to prevent fraud.
Customers can use their biometrics to pay for medical services, without relying on smartphones and credit cards. Before funds are removed from the bank account, the system checks the payment against five parameters, and as an extra security layer for large payments, an individual PIN code is used to confirm the transaction.
The system has been rolled out in two facilities to date. The app is available in both AppStore and Google Play and supports VISA, MasterCard, and MIR cards. A biometric profile is created once during initial onboarding when Selfie2Pay creates a biometric impression of the face.
EMC has invested over 25 million rubles (US$350,250) in its digital ecosystem.
“By developing the digital ecosystem, we are not only expanding technological opportunities in medicine, but also using the most innovative solutions. We are testing and launching services that allow you to get the best customer experience at every step of your interaction with EMS, including paying for services,” said Yegor Safrygin, director of digital business transformation at the European Medical Center in a prepared statement. “We were one of the first to enable payment using Apple/GooglePay in the mobile app, conducted seamless integration with Sberbank Online, and now provide the customer with the opportunity to choose a payment option using Selfie2Pay technology.”
Safrygin added “The use of facial recognition algorithms increases the security of transactions and expands the possibilities: now a forgotten wallet and a dead phone are not a hindrance to payment. Your face is a unique password that can’t be forgotten or picked up.”