Jumio, Onfido biometrics secure onboarding for Azure Active Directory B2C customers

Jumio, Onfido biometrics secure onboarding for Azure Active Directory B2C customers

Both Jumio’s end-to-end identity verification and biometric facial authentication solutions and Onfido’s identity document and facial biometrics verification are now available to Microsoft Azure Active Directory External Identities for B2C customers.

The integration with the Azure Active Directory B2C customer identity access management solution gives businesses an intuitive way to prove the identity of new customers with biometrics before issuing logic credentials, according to the company announcement. Jumio’s technology helps streamline onboarding, simplify compliance with KYC and AML regulations, and deter online fraud.

In addition to reducing the friction associated with account creation, the biometric authentication process also makes it easier for enterprises to centralize user profile and preference information and capture analytics, such as for sign-up conversion.

“Before giving carte blanche access to your application, it’s increasingly important to quickly verify the authenticity of online users, especially in light of recent, large-scale data breaches,” states Dean Hickman-Smith, CRO of Jumio. “We help modern enterprises, such as Azure AD B2C customers, verify the identities of remote users, so that companies can confidently greenlight legitimate individuals and assign them the appropriate access privileges.”

Onfido says its service can be used for onboarding, step-up authentication or any other touchpoint in the customer journey, with white-labelled authentication and a customizable user experience.

The company says businesses can also meet KYC and identity requirements in real-time while reducing fraud and streamlining customer experiences with its technology. Onfido also analyzes the image or video for sophisticated fraud and spoof attacks.

The process is similar with both authentication providers, as users take a picture of their government-issued photo ID and a biometric selfie for comparison with their webcam or smartphone. User data is passed to Jumio for identity validation and user creation, with trust established by the ID document enhanced with biometric matching and liveness detection. The processed data is then passed on to Azure Active Directory B2C to assign and approve access.

With Onfido, user information is passed to the company from Azure AD B2C and the Onfido client app through an API call to a middle layer API, with Onfido’s API service returning verified user information.

“We’re pleased to offer Jumio’s identity verification solutions to Microsoft Azure Active Directory B2C customers,” says Sue Bohn, partner director for Program Management at Microsoft Corp. “Through the power of biometrics and AI in Jumio, Microsoft Azure B2C customers can verify the digital identities of consumers remotely in a fast and scalable manner.”

Jumio also launched a digital KYC platform to help companies orchestrate their identity proofing layers earlier this month.

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