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Law firm Blank Rome launches Biometric Privacy Team to help companies minimize compliance risk

Law firm Blank Rome launches Biometric Privacy Team to help companies minimize compliance risk

Blank Rome has formally launched its Biometric Privacy Team to help clients minimize the risks associated with biometric privacy regulatory compliance, as well as enforcement and litigation.

The team is composed of multidisciplinary attorneys from across the firm’s offices, drawing on expertise from its Cybersecurity & Data Privacy, Privacy Class Action Defense, Artificial Intelligence Technology, and Labor & Employment groups.

“We are thrilled to launch this important and timely initiative,” said Jeffrey N. Rosenthal, who leads the Firm’s Biometric Privacy Team. “Our team includes both highly experienced compliance counsel and seasoned privacy class action defense litigators. Collectively, we are well positioned to help clients navigate today’s myriad biometric privacy laws. Whether proactively developing comprehensive compliance/risk management programs or aggressively defending clients in state and federal courts across the country, our Biometric Privacy Team possesses the technological savvy, industry knowledge, and battle-forged litigation skills needed to counsel and defend our clients as consumer privacy laws continue to expand and evolve.”

Rosenthal and David Oberly, another member of Blank Rome’s Biometric Privacy Team, have written several guest posts for Biometric Update on the legal aspects of biometric privacy issues, including the recent Facebook settlement and a two-part series on the rapid rise of facial recognition technology.

Companies are utilizing biometric data in a broad number of ways for efficiency and effectiveness benefits, the firm explains, which has resulted in significant legal risk when combined with laws seeking to regulate the technology’s use. Prominent examples of such legislation are the Illinois Biometric Information Privacy Act (BIPA) and California Consumer Privacy Act of 2018.

BIPA has become a frequent topic of biometric industry news, and despite the introduction of legislation at the federal level, a fragmented legal landscape is likely to persist in the U.S. for some time.

“Our biometric privacy trial attorneys are frequently retained to litigate high-exposure, high-profile disputes. Due to this demand, we have developed reputations for achieving superior results against challenging odds using novel and creative strategies,” states Ana Tagvoryan, vice chair of the firm’s Corporate Litigation group and co-chair of Blank Rome’s Class Action Defense Team. “Our multidisciplinary team develops winning litigation strategies and formidable defenses against all manner of claims involving allegedly improper biometric data practices.”

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