FB pixel

Ethiopia shops for PR firm to popularize Fayda digital ID, speed adoption

Ethiopia shops for PR firm to popularize Fayda digital ID, speed adoption
 

The National Identity Program of Ethiopia (NIDP) has published an Expression of Interest (EOI) for the recruitment of a public relations firm that will champion a comprehensive national communication strategy aimed at fast-tracking the attainment of a 90 million digital ID enrollment target.

According to the EOI from the office of the Prime Minister which superintends NIDP, submission for the contract will close on December 18.

The PR firm will assist the Ethiopian government in clearing barriers hindering full acceptance of the digital ID and communicate with citizens attempting to understand the social risks involved in the deployment of the program. The firm will have the mandate to “produce and deploy effective mass media, digital, and ground-level communication messages, addressing residents across all demographic and cultural contexts.”

NIDP believes that in the rollout of the Fayda digital ID, which is designed to facilitate the way Ethiopians officially identify themselves, “proper sensitization and awareness of its stakeholders and the public is key in order for all residents to embrace digital ID ushering a new way of getting services across key public and private sectors.”

The responsibility of the PR company which shall be chosen, according to NIDP, is to ensure “an all-inclusive acceptance and use of Fayda ID leading to the achievement of the goals set in the digital strategy 2025 by the government of Ethiopia.”

Candidates vying for the role must have at least five years of proven experience in producing radio and TV advertisements around community-level products and services as well as working experience with government and civil society organizations. Whichever firm is eventually chosen will have a scope of work which involves TV and radio ad productions, social media ad concepts, ads placement and monitoring and performance assessment.

The public relations campaign will include half a dozen television advertisements and six more radio ads, in multiple languages.

Since its launch in 2021, NIDP has been expanding avenues for collaboration on the use of the Fayda ID which the country has made the principal proof of ID for access to important government an private sector services.

Article Topics

 |   |   |   | 

Latest Biometrics News

 

Challenges in face biometrics addressed with new tech and research amid high stakes

Big biometrics contracts and deals were the theme of several of the stories on that drew the most interest from…

 

Online age verification debates continue in Canada, EU, India

Introducing age verification to protect children online remains a hot topic across the globe: Canada is debating the Online Harms…

 

Login.gov adds selfie biometrics for May pilot

America’s single-sign on system for government benefits and services, Login.gov, is getting a face biometrics option for enhanced identity verification…

 

BIPA one step closer to seeing its first major change since 2008 inception

On Thursday, a bipartisan majority in the Illinois Senate approved the first major change to Illinois Biometric Information Privacy Act…

 

Identity verification industry mulls solutions to flood of synthetic IDs

The advent of AI-powered generators such as OnlyFake, which creates realistic-looking photos of fake IDs for only US$15, has stirred…

 

Idemia discusses faster police operations, improved outcomes with livescan biometrics

Biometrics, and fingerprints in particular, have long been one of the pillars of forensics work performed by police and crime…

Comments

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

DIGITAL ID for ALL NEWS

Featured Company

ID for ALL FEATURE REPORTS

BIOMETRICS WHITE PAPERS

BIOMETRICS EVENTS

EXPLAINING BIOMETRICS