Fujitsu to release new digital advertising solution with facial detection
Incorporating near field communications capability and Bluetooth connectivity, the new facial detection functionality will allow marketers to send targeted messages and personalized content to consumers as they walk toward or pass media screens.
The solution also has an optional demographic recognition feature, allowing marketers to customize advertising content around the target consumer’s estimated age and gender to execute the most effective advertising campaign.
Designed for the global retail sector, center management organizations, the transit market and healthcare, TELentice is most effective when implemented at multiple-screen complex display networks in various locations.
The solution’s new operations dashboards enable marketers to gain greater insight into customer profiles and accurately calculate returns on communications investment.
TELentice, which was developed at the Fujitsu software development center in Australia, enables marketers to take control of all stages of their digital advertising campaign, including network-wide booking and scheduling, distribution and display, billing, analysis and auditing.
Fujitsu has been trialing the new version among various financial institutions, telecommunication providers and the government in Australia.
“TELentice is an excellent example of how Fujitsu is expanding beyond the delivery of IT products and services and on how heavily we are focussing on the importance of our customers’ customers,” said Stewart Cathie, director of Digital Media at Fujitsu. “This is a great example of human centric innovation that is fully aligned with the Fujitsu Technology & Service Vision.”