Biometric data collection for advertising personalization comes under scrutiny
Advertisers in the UK want to analyze pedestrians’ biometrics, alongside GPS location, gender and age demographics, to create tailored advertiser…
marketing - biometrics topics
Biometric Update regularly authors articles about marketing. The following set of links is available to assist you with finding biometrics news related to marketing. Additional tags may be explored by reviewing our complete Biometrics Topics list.
Veriff upgrades brand identity with inspiration by ID document security features
Veriff has unveiled a new brand identity today, inspired by ID document design, weeks after deploying a new biometric tool…
Facial recognition will deliver on its promise if vendors do on theirs, Corsight CEO suggests
Misconceptions around facial recognition and concerns about its effectiveness and how biometric technology will be used are understandable, but must…
Mississippi State University opens biometric lab for marketing, behavior research
Mississippi State University’s College of Business has opened a biometric lab to aid in biometric marketing and human behavior research…
The case for the marketing department as a full partner in biometric data privacy
How critical is a company’s marketing department to developing and safeguarding biometric data? This is not a survey, but chances…
Conversational AI and voice biometric firm Gnani.ai seeks $100M in fundraising
Gnani.ai, a conversational AI and voice biometrics provider supported by Samsung Ventures, is looking to secure $100 million in in…
Meta patents suggest biometric data capture for personalized advertising
A new series of patents by Facebook’s parent company Meta suggest possible plans from the company to capture users’ behavioral…
Alfi executive out after investigation into corporate transactions
An investigation into “certain corporate transactions” at Alfi has resulted in the CTO of the company being fired, and its…
Alfi says no ethnicity recognition on Uber, Lyft tablets
Alfi will not use its face biometrics-based technology that classifies ethnicity to target advertisements to viewers out of respect for…
Facial analysis firm setting up DOOH advertising deals globally
A small face-scanning ad firm spent the summer pulling together partnerships and at least four digital out-of-home projects. The positive…
