Bipartisan bill to tackle social media scam ads introduced in US Senate
A bipartisan group of U.S. senators introduced legislation this week aimed at holding social media companies accountable for the spread…
marketing
Biometric Update regularly authors news regarding the term "marketing." The following list of links is available to help you find biometrics news about "marketing" and other relevant terms. More tags may be perused by accessing our complete Biometrics Topics list.
Biometrics vendors should ‘step up their marketing’ say smartphone analysts
Next Biometrics has partnered with Taiwanese company Giantplus to invest in an innovative new technology that could change touchscreen authentication….
Oz Forensics makes secure biometrics more accessible with website redesign
Oz Forensics has redesigned its website for clear and accessible communication of its mission to make identity verification more secure,…
IntelliVision censured for misleading biometric accuracy and bias claims by FTC
The U.S. Federal Trade Commission has slapped IntelliVision with a consent order to halt claims about the accuracy of its…
Biometric data collection for advertising personalization comes under scrutiny
Advertisers in the UK want to analyze pedestrians’ biometrics, alongside GPS location, gender and age demographics, to create tailored advertiser…
Veriff upgrades brand identity with inspiration by ID document security features
Veriff has unveiled a new brand identity today, inspired by ID document design, weeks after deploying a new biometric tool…
Facial recognition will deliver on its promise if vendors do on theirs, Corsight CEO suggests
Misconceptions around facial recognition and concerns about its effectiveness and how biometric technology will be used are understandable, but must…
Mississippi State University opens biometric lab for marketing, behavior research
Mississippi State University’s College of Business has opened a biometric lab to aid in biometric marketing and human behavior research…
The case for the marketing department as a full partner in biometric data privacy
How critical is a company’s marketing department to developing and safeguarding biometric data? This is not a survey, but chances…
Conversational AI and voice biometric firm Gnani.ai seeks $100M in fundraising
Gnani.ai, a conversational AI and voice biometrics provider supported by Samsung Ventures, is looking to secure $100 million in in…
