FIDO Alliance says its authentication technology has an edge over Apple’s Touch ID
At a recent promotional event organized by CrucialTec and held in Seoul, FIDO (Fast Identity Online) Alliance president Michael Barrett said that the organization’s biometric authentication technology has a greater chance of being adopted than its competitors.
Barrett added that FIDO Alliance’s technologies have a competitive advantage over Apple’s Touch ID because only a small percentage of the world’s smartphone users are able to use the rival fingerprint solution to shop on their mobile devices.
In comparison, Android mobile phone users – which currently comprises of 84.7% of the global market – are free to use FIDO Alliance’s open-standard authentication technologies if they are using a smartphone with a built-in fingerprint sensor.
“FIDO’s open-standard technologies for authentication have a brighter future than any other authentication technologies,” said Barrett.
However, an editorial opinion piece by Patently Apple refuted Barrett’s argument by pointing out that “Apple caters to the higher end market where customers actually have money to spend,” and the “’volume of phones’ argument really means nothing, especially in regards to e-commerce.”
“It’s the class of customers that matters here, and Android doesn’t do well amongst the affluent tech savvy crowd that prefers the iPhone,” wrote Patently Apple.
Previously reported, the FIDO Alliance and the Biometrics Institute will hold a joint event on October 20, just one day before the Biometrics 2014 conference and exhibition in London.