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Startup SmilePass launches selfie biometrics-as-a-service onboarding offerings


Social engineering attack prevention startup SmilePass has announced the launch of its “biometrics authentication as a service” to enable businesses to incorporate selfie verification into customer onboarding processes.

The company provides deep learning and face matching technology with liveness detection, tokenized server sessions, and a tamper detection algorithm for use in consumer-friendly applications. Its authentication service is offered in three tiers. SmileCheck is a low-cost solution with geo-tracking, intended for applications with a low risk of spoofing. SmileSafe is appropriate for unsupervised verifications with spoofing concerns, according to the company, while SmileSafe+ is its product for remote KYC or transactions with high fraud risk, and utilizes a secure passport-based registration process.

“As we leave the analogue world behind, cybercrime will become one of the greatest threats of our time. For UK businesses alone, cybercrime is a £30bn threat that is growing by the day,” says SmilePass CEO Grant Crow. “After years spent understanding the potential, and current weaknesses, of biometric authentication, we’re confident that SmilePass is a robust solution equipped to protect businesses and their customers from social engineering and fraud – and help biometric security reach its full potential in the process.”

The company sees a large market opportunity, as 60 percent of security leaders reporting their organization may have suffered a social engineering attack in 2016, according to the announcement, as well as changes in the regulatory environment such as GDPR. The biometrics-as-a-service market could grow by 30 percent CAGR until 2022, it says.

Aware VP of Marketing and Product recently told Biometric Update that the as-a-service model holds huge potential for biometrics because “(m)any organizations want to leverage biometrics to reduce fraud and improve their security, but don’t have the scale to justify the upfront costs and ongoing maintenance.”

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