New York-based HYPR expands to the UK and EU

Categories Biometrics News  |  Trade Notes

Citing demand driven by GDPR and PSD2 regulatory requirements, HYPR Corp. announced today its expansion to the UK and EU. Team leaders and industry veterans Marc Ewin and Kevin Turner will lead the EMEA go-to-market initiative.

“We’re seeing urgency from enterprises in Europe who view the new regulatory requirements not as a road block – but an opportunity to enhance security, privacy, and user experience,” explained George Avetisov, Chief Executive Officer of HYPR Corp. “Establishing a presence on both sides of the Atlantic allows HYPR to deliver on that urgency and speaks to the global momentum we are building, following our news of strategic investments from industry leaders like Samsung.”

The company says demand for its solutions is being accelerated by Europe’s latest regulatory requirements. GDPR has highlighted the importance of how user data is stored, especially with regards to identity, user credentials and biometrics. According to the announcement, HYPR’s ability to decentralize credentials and enable secure password-less experiences has proven an attractive solution for GDPR-compliant user authentication.

“Bringing HYPR decentralized authentication to a critical market like the UK and Continental Europe with leaders like Marc and Kevin is invaluable to eliminating credential re-use, preventing breaches and securing millions of password-less experiences,” said Seth Robbins, HYPR’s newly appointed chief revenue officer. “Looking at the regulatory landscape, particularly in the EU with GDPR and PSD2, one could say regulators are mandating solutions like HYPR — and we are responding in kind.”

Marc Ewin joins HYPR with more than 20 years in cybersecurity software sales and building EMEA sales operations for a number of startups including Axent Technologies, Securant Technologies, Cybertrust, and Fireglass. Kevin Turner joins the team with over 25 years in sales and engineering roles at Oracle, Sun Microsystems, RSA Security, and most recently Okta.

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