NEXT taps former IDEMIA exec to lead global sales and marketing

NEXT Biometrics announced today that former IDEMIA executive Alain Faburel has joined the company as chief sales and marketing officer. He joins NEXT with extensive experience in smart card and digital security technologies.

Faburel most recently served as IDEMIA vp, pre-sales for powered cards where he was responsible for leading sales processes and forecasts, promoting next generation payment cards – including biometric smart cards – and driving business agreements with end-customers and IT partners. Previous roles include senior vp of sales for Southern Europe, Eastern Europe, the Middle East and Africa in Gemalto’s Secure Transaction business unit, senior vp of Sales and Marketing at CPS Technologies and vp and gm for the Security business unit at Crocus Technology.

“Alain Faburel’s leadership, background and experience will strengthen our ability to deliver outstanding technology to customers in the smart card, government ID, access control and notebook markets,” said Ritu Favre, NEXT Biometrics CEO. “We’re extremely pleased Alain is joining NEXT Biometrics and look forward to continued success with him leading our global sales and marketing organization.”

Also announced today, NEXT Biometrics has created an integrated sales organization with leaders dedicated to serving customers in key geographic regions: the Americas; Europe, the Middle East and Africa; Asia Pacific, and; India. Each of the sales leaders in these four regions will report to Faburel.

“The new, integrated sales organization we’ve created, with its increased focus on our targeted geographic regions is another step forward in our ability to better serve customers and grow revenues at NEXT Biometrics,” added Favre.

Last month former Crossmatch sales director William Yu joined NEXT as vice president, Asia Pacific Sales and China General Manager. He will be responsible for sales in China, Taiwan, Japan and South Korea – the company’s key markets in Asia.

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