“Smile-to-Pay” facial recognition system now at 300 locations in China

Yum China has announced that it has extended its “Smile-to-Pay” facial recognition payment system to more than 300 KFC locations across the country, as it continues to roll out digital technologies to improve customer experiences, growth, and operational efficiency.

Other technologies recently introduced include AI-powered self-ordering kiosks, and an automated dessert station, and Yum has launched a future store to show off its latest initiatives for more convenient and immersive customer experiences. The further roll-out of “Smile-to-Pay,” which was launched at a single restaurant in 2017, was motivated by positive customer feedback, according to the announcement.

“Digital is transforming the restaurant industry and we are excited to test cutting-edge technologies at scale and bring new experiences to our customers,” says Yum China CEO Joey Wat. “We are using technology to redefine every touch point of the customer journey. With our in-store technology applications, KFC and Pizza Hut Super Apps and partnerships with leading technology partners, we have created a powerful digital ecosystem that offers a seamless experience for our customers whether they are on mobile, online or dining in restaurants. We will continue to explore the latest technologies to create unique dining experiences and offer our customers more convenient and personalized services.”

Facial recognition applications in retail settings are increasing in several different regions, though biometric payments are flourishing in China due to unique circumstances in the country’s culture and payments infrastructure, industry experts recently told Biometric Update.

Article Topics

biometric payments  |  biometrics  |  China  |  consumer adoption  |  facial recognition