FB pixel

“Smile-to-Pay” facial recognition system now at 300 locations in China

“Smile-to-Pay” facial recognition system now at 300 locations in China

Yum China has announced that it has extended its “Smile-to-Pay” facial recognition payment system to more than 300 KFC locations across the country, as it continues to roll out digital technologies to improve customer experiences, growth, and operational efficiency.

Other technologies recently introduced include AI-powered self-ordering kiosks, and an automated dessert station, and Yum has launched a future store to show off its latest initiatives for more convenient and immersive customer experiences. The further roll-out of “Smile-to-Pay,” which was launched at a single restaurant in 2017, was motivated by positive customer feedback, according to the announcement.

“Digital is transforming the restaurant industry and we are excited to test cutting-edge technologies at scale and bring new experiences to our customers,” says Yum China CEO Joey Wat. “We are using technology to redefine every touch point of the customer journey. With our in-store technology applications, KFC and Pizza Hut Super Apps and partnerships with leading technology partners, we have created a powerful digital ecosystem that offers a seamless experience for our customers whether they are on mobile, online or dining in restaurants. We will continue to explore the latest technologies to create unique dining experiences and offer our customers more convenient and personalized services.”

Facial recognition applications in retail settings are increasing in several different regions, though biometric payments are flourishing in China due to unique circumstances in the country’s culture and payments infrastructure, industry experts recently told Biometric Update.

Article Topics

 |   |   |   | 

Latest Biometrics News


The UK’s election may spell out the future of its national ID cards

Identity cards are back among the UK’s top controversial topics – thanks to the upcoming elections and its focus on…


Challenges in face biometrics addressed with new tech and research amid high stakes

Big biometrics contracts and deals were the theme of several of the stories on that drew the most interest from…


Online age verification debates continue in Canada, EU, India

Introducing age verification to protect children online remains a hot topic across the globe: Canada is debating the Online Harms…


Login.gov adds selfie biometrics for May pilot

America’s single-sign on system for government benefits and services, Login.gov, is getting a face biometrics option for enhanced identity verification…


BIPA one step closer to seeing its first major change since 2008 inception

On Thursday, a bipartisan majority in the Illinois Senate approved the first major change to Illinois Biometric Information Privacy Act…


Identity verification industry mulls solutions to flood of synthetic IDs

The advent of AI-powered generators such as OnlyFake, which creates realistic-looking photos of fake IDs for only US$15, has stirred…


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Most Read From This Week

Featured Company

Biometrics Insight, Opinion

Digital ID In-Depth

Biometrics White Papers

Biometrics Events