HooYu facial biometrics to boost KYC efficiency in GiG customer lifecycle

iGaming operator Gaming Innovation Group (GiG) has partnered with identity verification platform HooYu to integrate facial biometrics and other technologies to improve KYC efficiency across the customer lifecycle, the company announced.

GiG develops technology and solutions for iGaming operators, but they also manage their own sports, casino and poker sites. The company will roll out the HooYu solution in a waterfall approach and will improve the customer journey through tools such as ID document validation, facial biometrics, and address proofing. If necessary, customers will have the opportunity to provide information about source of funds.

“By integrating HooYu we can reduce KYC review times from hours to minutes,” said Mark Weston, GiG Head of Payments, Risk and Fraud. “We listen to what our customers want and they tell us a fast and easy process is key. HooYu brings us a huge saving of manual effort that allows us to scale further and lets us focus on providing the best games and experience to our customers.”

HooYu has also signed a partnership with online sports betting service Betfred to deliver biometric facial recognition and other verification methods to ensure compliance with new UK Gambling Commission (UKGC) measures.

“The HooYu customer journey tools are relevant not just to customer sign-up but to all parts of the customer lifecycle to help strike the right balance between a great customer experience and compliance with regulatory requirements,” said David Pope, Marketing Director at HooYu.

Last month, HooYu partnered with NICE Actimize’s X-Sight Marketplace, a financial crime risk management system, to improve customer on-boarding, ensure compliance and fight financial crime.

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