Tascent founder joins Paravision to oversee marketing and biometric product management

Joey Pritikin, founder and former co-CEO of Tascent, has been named new Chief Product Officer of Paravision, for which he will oversee all aspects of marketing and product management, reporting directly to CEO Doug Aley.

Paravision has made several senior leadership appointments recently in operations, sales, and partnerships.

Pritikin led Tascent in the development of a comprehensive biometric hardware and software portfolio, which has won awards and enables tens of millions of annual transactions in the U.S., Europe, Asia, and the Middle East. The company’s revenue increased tenfold during his time there, with multiple national-scale and enterprise-wide programs, according to the announcement.

“Paravision’s ability to attract industry veterans like Joey demonstrates the potential of our technology and the opportunity for growth in the computer vision space,” says Aley. “Joey’s impressive track record of driving product innovation and advancement will help us build on our exponential growth while continuing to look for new ways to better serve our customers.”

Previous to his time with Tascent, Pritikin held leadership positions at AOptix Identity Solutions, which was acquired by Tascent, and Fidelica Microsystems, which is now part of Lenovo.

“Just a few years ago, we didn’t dream that face recognition would get so good so quickly. Artificial Intelligence has dramatically altered the landscape of biometric identity and face recognition specifically, enabling outstanding accuracy and truly frictionless user experiences,” comments Pritikin. “I’m thrilled to join the team at Paravision, which has established a clear leadership position in face recognition technology while also maintaining a focus on flexibility, collaboration, and trust.”

Paravision was rebranded from Ever AI earlier this year, and tops the most recent NIST FRVT Verification ChildExp rankings.

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