Yoti biometrics and SafeCharge validation deployed for online gaming in impatient customer market

Two more deployments in the digital ID market have been announced, one with biometric technology and one not, just as a new survey shows consumers demand minimal friction in their online experiences, but are not willing to compromise on security.

UK-based retail casino operator The Rank Group has selected SafeCharge to provide seamless, automated and compliant identity verification for its onboarding processes, to leverage SafeCharge’s reliability and knowledge as a payment technology partner in a heavily regulated and competitive casino market, according to the announcement.

The SafeCharge Identity Manager provides eKYC checks along with document and age verification, PEP and sanction checks. Identity Manager acts as an agnostic gateway to a range of validation solutions, which customers can choose from. The company says its global solution streamlines complex background checks quickly and cost effectively, simplifies back-end procedures and reduces the chances of errors to enable a frictionless experience meant to maximize conversions.

Rank has used SafeCharge’s payment solutions since 2014. SafeCharge is a Nuvei subsidiary.

Yoti has been chosen by cashless payments app YALP to provide biometric onboarding, Payment Expert reports.

The British Amusement Catering Association (BACTA) developed YALP as a payment app to support the gaming sector, and the organization says its partnership with Yoti is part of its social responsibility credentials.

“YALP players will look into a camera and the Yoti system will then estimate their age without the need for them to register or share any additional personal details. The image used to estimate their age is then automatically deleted,” explains Greg Wood, who has led BACTA’s efforts.

Yoti’s technology thus enables YALP to meet age verification requirements while practicing data minimization. Those who look particularly young will have the option of sharing a credential verifying they are over 18, based on an official ID document, through the Yoti app.

“The agreement with Yoti is one more step on the social responsibility journey, helping venues across the gambling landscape to undertake age verification and for consumers to establish their status in a safe, secure and non-invasive way,” Wood adds.

Low friction and high security are necessary for digital transactions, as two-thirds of consumers have abandoned account opening or transaction attempts at least once due to friction, including long wait times, according to a new survey commissioned by digital identity verification data provider Ekata.

The report “Infinite want: Consumers demand speed and security in the digital experience” shows that 73 percent of people think modern digital platforms should perform onboarding and transaction processes instantaneously, and 92 percent expect fast, frictionless experiences that are still as trustworthy and secure as possible. Three quarters would switch to an alternative option if faced with a sub-par digital experience.

Meanwhile, nearly half of Americans, and nearly 40 percent of respondents overall have experienced identity theft or fraud, and 90 percent are concerned about them. Experiencing fraud would drive 91 percent of consumers away from the platform.

“The clear message of this survey is that consumers aren’t willing to compromise on speed, convenience or security when it comes to digital transactions,” says Ekata Vice President of Global Marketing Beth Shulkin. “This puts pressure on businesses to build customer trust with a smooth, yet highly secure experience from the very first interaction. Companies that can deliver on all fronts will earn the loyalty of today’s consumers.”

Article Topics

age verification  |  biometrics  |  digital identity  |  facial recognition  |  identity verification  |  market report  |  Yoti