Orbbec and Eyeware release 3D eye-tracking for consumer cameras for retail insights
Under the partnership, Orbbec’s 3D cameras are integrated with Eyeware’s eye tracking technology to gain faster access to shopper insights such as gaze paths, time to purchase and number of views for a specific AOI (area of interest). The Astra Embedded S can be used on a shelf or in a kiosk, for example, to collect GDPR-compliant, anonymous data from shoppers without additional hardware.
“Eyeware provides a premium technological eye tracking know-how to allow for more use-cases and solutions of understanding people and machines. Specific industries like retail, academic research and training simulators, are now accessible for eye tracking insights to everyone, everywhere through consumer 3D cameras,” said Agnes Zheng, director of sales, Orbbec, in a prepared statement.
An affordable solution, according to the announcement, the new offering can be used in eye tracking by training simulators to collect eye tracking data for visual checks, to reduce training time, and for accurate prioritization. Since they do not require additional hardware, academics, clinical and human behavior researchers can leverage profile Orbbec sensors to measure and analyze gaze-paths, time of fixation and response to change in real-time.
“Use cases that previously haven’t been economically viable, are now unlocked using cost-effective, commercial depth sensors to track the human gaze in the open space,” said Bastjan Prenaj, CBDO and co-founder at Eyeware, in the statement. “We’ve partnered with Orbbec at CES 2020 to demonstrate 3D eye tracking with the Orbbec Astra Embedded S and we are happy to continue our journey together to empower new industries with eye tracking capabilities, enabling machines to see the world in 3D and allow more natural interactions.”