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Artists’ digital identity platform Creative Passport goes live in beta

Powered by Yoti authentication
Artists’ digital identity platform Creative Passport goes live in beta

The first public beta of The Creative Passport digital identity platform designed by artist and musician Imogen Heap is now live, the company revealed on Wednesday.

Based on passwordless authentication technology by Yoti, the new platform enables individuals working in the creative industry to easily update, manage, and share information about themselves and their work.

Users can verify their data by linking their Creative Passport to a government ID, via two-factor authentication using various industry identifiers like the International Performer Number (IPN), or by peer to peer QR code scanning.

Active opt-in permissions also give artists full control of how and where they are represented online and who can access their data.

“It is beyond exciting, if slightly terrifying, to birth the Open Beta launch of the Creative Passport into the world,” Heap said, commenting on the news.

“We are now primed to be the indispensably useful and outrageously organized force that the industry needs for a sustainable and flourishing future,” she added.

One of the first organizations utilizing the platform is PPL, a British licensing company for performers and recording rights holders.

“By working with Creative Passport to provide this functionality, we are enabling PPL performers to retrieve their unique, verified IPN into their Creative Passport, so that it can be associated with their credits as they flow through the digital supply chain,” explained PPL CEO Peter Leathem. “We hope that this will help them maximize their income from their creative work, be that through royalty payments or by reaching new audiences. We are proud to partner with Creative Passport and support their drive to empower performers.”

The Creative Passport project has been in the making for five years. Its official launch now will enable artists to better manage their data, particularly during the pandemic.

“At a time when business opportunities are limited because of the Coronavirus pandemic, enabling music makers to own and better manage their data in an easy way has become even more important,” said Creative Passport CEO Carlotta De Ninni. “With ongoing discussions happening with other third-party service providers interested in plugging into the Creative Passport, combined with constant feedback from artists, we are very much looking forward to making this the industry-leading premium digital identity tool for the creative industry.”

Authentication with the Yoti app typically involves matching the image of the identity document with a biometric selfie, as in a recent partnership with financial institution Kingston Unity.

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