How social login is pushing passwords into an early grave
By Deepak Gupta, CTO & Co-Founder of LoginRadius
Passwords are a thing of the past. They’re too hard to remember, they don’t allow users to sign up and log in with a straightforward click quickly, and they don’t give you any way to personalize your experience—all of which make for a pretty terrible user experience.
Social login allows users to sign up for and log into different platforms using a single social media identity. This means that users don’t have to create multiple accounts for other platforms, which cuts down on the number of accounts they must remember.
Social login allows you to sign up for new accounts and log into existing ones using your social media identity. You don’t have to remember your username or password because it’s already saved in one place: your social media profile! And now you can use that same identity on any website or app.
It’s like having a superpower: you never have to worry about someone stealing your identity or hacking your account again because it’s all protected under one umbrella (your social media profile).
Moreover, when people see that you’re signed up for something with just one click, they’ll be more likely to sign up themselves or recommend it to their friends!
Let’s uncover the aspects of leveraging social login and how it’s swiftly replacing traditional password-based authentication.
What is social login? How does it help businesses streamline customer experience?
Social login is considered one of the finest ways to ensure a seamless login experience backed by robust security since businesses just need to rely on third-party identity providers offering stringent security mechanisms.
Social login is one of the most preferred login authentication mechanisms used by several business leaders globally.
Social login helps users use their existing social media identities like Google, Facebook, or Twitter to sign up for a new platform or log into their existing accounts.
This way, users can simply sign in using their existing social media accounts without creating new ones.
This makes it easier for users and businesses since they don’t have to go through another registration process or remember another password.
In addition, social login also allows businesses to connect with customers on multiple channels like Facebook Messenger or WhatsApp. This way, they can interactively engage with them and provide personalized content based on their preferences and interests.
Why will passwords soon become obsolete?
Remembering a different password for every account you have is like memorizing a hundred phone numbers. It’s impossible, and it’s stressful. And if there’s one thing we’ve learned from our parents, stress is terrible.
So why are we still using passwords?
Because they’re convenient, we can remember one or two passwords, then use them everywhere else. What if we told you there was an easier way to save time and stay secure simultaneously?
You’d probably say something like: “Sure! But how?”
Well, the answer is simple: social login. Social login allows users to log into their accounts without remembering any passwords, just their social media accounts. They can also use their social media accounts as a form of two-factor authentication (2FA), which makes it even more secure.
Social login removes the burden of remembering passwords—and it’s secure! The best part is that social login doesn’t just work on one platform—it works across all platforms so that you can use the same login across all your devices and services.
Business benefits of implementing social login
The benefits of using social login are endless.
First and foremost, it improves your customers’ experience. They’re less likely to be frustrated with your brand when they don’t have to remember a password or type one out on a tiny keyboard.
Secondly, it eradicates password fatigue. As we said before: no one wants to remember another password. After a few months of using the same one for everything, you’re bound to forget it—and then you’ll be stuck having to reset it on every site/app/website you use!
Thirdly, social login is mobile-friendly, meaning that when you sign up for your favorite apps or sites via social login, you can do so on any device! Just think about how much easier that makes things for everyone involved.
Finally (and this might feel like the most obvious point), social login increases sign-ups on applications and websites by as much as 100 percent. This means more people will have access to what they want without jumping through hoops or waiting in long lines just because they forgot their passwords somewhere along the way.
Hence, businesses embarking on a digital transformation journey shouldn’t ignore the importance of incorporating a reliable social login provider for their platform.
You’ve probably heard the news that users have a hard time keeping track of multiple passwords and that almost half of them use the same one for everything. Well, we’re here to tell you that it’s not your fault — it’s just how humans are wired. It’s a fact: passwords are dead.
But don’t worry! Social login is here to save us all.
The good news is that businesses can implement social logins without compromising user data privacy and security. This is because they don’t store sensitive information on their servers; instead, they link back to the user’s profile to access their data or verify their identity.
It’s helping businesses streamline user experiences without compromising user data privacy and security. It also improves customer retention since password fatigue is eliminated. Some users report that they like using social login so much that they’ll switch from one service to another just because they can use social login there!
About the author
Deepak Gupta is the CTO and co-founder of LoginRadius, a rapidly-expanding Customer Identity Management provider. He’s dedicated to innovating LoginRadius’ platform, and loves foosball and winning poker games! Connect with him on LinkedIn or Twitter.
DISCLAIMER: Biometric Update’s Industry Insights are submitted content. The views expressed in this post are that of the author, and don’t necessarily reflect the views of Biometric Update.