FB pixel

Anonymized demographic data, targeted advertising added to ITL’s age estimation

Anonymized demographic data, targeted advertising added to ITL’s age estimation
 

Innovative Technology has upgraded its biometric age estimation device with capabilities to display targeted advertising and to collect anonymized demographic information about people interacting with the solution.

MyCheckr is operated as a standalone device or integrated with self-checkout kiosks to perform anonymous age estimation and prompt staff to carry out age checks for people buying restricted goods like alcohol, tobacco or vapes. Presentation attack detection was also recently made a standard feature of MyCheckr.

When customers face the MyCheckr screen, it performs automatic age and gender estimation, providing an opportunity for retailers to display adds targeted to the person’s demographic. The capability comes without any additional footprint, and also provides important customer intelligence, according to the company announcement.

Retailers can then tailor their marketing efforts based on the anonymous demographic data gleaned in-store.

The company says the solution provides effective customer segmentation and the ability to categorize consumer groups while protecting individual privacy.

ITL Product Manager Dr. Andrew O’Brien says the company gained valuable feedback in consultation with major retailers, prompting the development of MyCheckr’s new capabilities.

“Not only can it perform anonymous age estimation to aid the till operator, but we can now integrate that functionality into self-service checkouts for an autonomous transaction,” says O’Brien. “Plus, our new spoof detection will be included as standard on all devices to combat any fraud attempts — come and try it out yourself at the show.”

ITL will showcase the upgraded MyCheckr to EuroShop 2023 in Düsseldorf, Germany, February 26 to March 2.

Article Topics

 |   |   |   |   | 

Latest Biometrics News

 

UK school reprimanded by ICO for using facial recognition without DPIA

A school in Chelmsford, Essex, has been reprimanded by the Information Commissioner’s Office (ICO) for the unlawful implementation of facial…

 

Tech5 introduces flexible biometric template protection for its ABIS

Tech5 has developed biometric template protection technology that it says meets the criteria set out in the ISO/IEC 30136 standard….

 

Maza streamlines KYC with Regula biometric and document verification

Regula has integrated its document and biometric verification system into Maza Financial, a fintech company based in the United States,…

 

More ballparks to get biometric entry through MLB’s Go-Ahead Entry

Major League Baseball continues to grow its facial recognition entry program with biometrics from NEC. An article in Sports Business…

 

Inrupt enters growing digital wallet market with pitch from WWW inventor

Inrupt has launched a digital wallet, which comes with a notable endorsement from an internet pioneer. A press release says…

 

OIX calls on new UK government to accelerate digital ID rollout

The UK should work toward a digital wallet strategy, provide clarity on how ID will work across the public and…

Comments

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Most Read This Week

Featured Company

Biometrics Insight, Opinion

Digital ID In-Depth

Biometrics White Papers

Biometrics Events