ClearSale integrates real-time biometric tools into e-commerce fraud solution
Fraud-protection firm ClearSale has developed a new, proprietary biometric toolkit called Mapper to improve the company’s ‘Total Guaranteed Protection’ service.
Developed in-house by ClearSale’s fraud-detection experts, Mapper seamlessly combines the customer’s real-time behavior and historical data to analyze each individual order’s risk of fraud.
Mapper is designed to prevent would-be criminals with stolen data from successfully impersonating legitimate customers to make purchases.
“Fraudsters can steal information, but they cannot always reproduce regular customer behavior with a mouse or keyboard,” said Rafael Lourenco, VP of US operations at ClearSale. “One of the key weapons against fraud is the ability to analyze the purchase behavior of the person who is placing the order. Mapper adds another layer of detailed, real-time information to each order’s fraud score.”
The solution helps protect e-commerce merchants and their customers by automatically analyzing behaviors of the individual placing the order.
These behaviours include the amount of time spent on the website; the amount of time it takes to enter customer, shipping, and payment data; and a biometric comparison of the consumer’s keyboard input and mouse movements to data from previous valid transactions by the same individual.
Mapper results contribute to the overall fraud score calculated by ClearSale’s Total Guaranteed Protection service, which carefully assesses all domestic and cross-border e-commerce orders for fraud risk, manually reviews all high-risk orders, and provides merchants with the final call on which orders to approve and deny.