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Idemia targets car sharing market with facial recognition solution

Idemia has implemented facial recognition technology with Omoove’s EasyOpen to secure rental and shared cars through the driver’s smartphone.

Users will complete a digital enrolment process by registering ID documents, and then authenticate their identity with a selfie to unlock the car with EasyOpen. An initial version of the solution has been launched, and it is being demonstrated at Mobile World Congress 2018.

The market for biometric automotive security is expected to grow at over 2 percent CAGR from 2018 to 2022, according to new research from Technavo. The APAC represents 47 percent of the global market, as of 2017, and keyless entry system’s like Idemia’s account for roughly one-third of the market. A senior automotive electronics research analyst at Technavio noted the potential benefit of biometric authentication for popular ride-sharing services.

“After implementing a keyless solution last year, IDEMIA is now adding facial recognition technology to the end-user experience thus providing fast and secure registration and trusted online authentication,” said Yves Portalier, Executive Vice President of the Connected Objects business at IDEMIA. “By combining increased security with additional convenience, we’re making the user experience even more simple in this promising car sharing market.”

Idemia recently announced the integration of MorphoWAVE contactless fingerprint biometric technology with a line of pedestrian control turnstiles from Automatic Systems, as the company leverages its various biometric technologies for different applications following its merger and rebranding last year.

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