Danal announces new partnerships, adds strategic investor

Mobile identity company Danal has announced a pair of new partnerships, bringing its mobile phone identity and authentication platform to Experian’s suite of identity products, and integrating its Mobile Identity Platform with the AuthenticID CatfishAIR Biometric Identity Platform.

The partnership between AuthenticID and Danal is intended to address the fraud prevention challenges faced by mobile network operators and other large service providers that operate both physical and digital service channels, according to the announcement. The combined platform, which is available now, compares a selfie to an authenticated official government ID document, and corroborates the identity with consumer data from sources such as mobile network operators.

“With AuthenticID’s platform we can be confident we know who is holding the mobile device in a way that was never possible before,” said Jim Greenwell, CEO at Danal, Inc. “This makes identity verification real-time, fraudproof and easy at the same time for both physical retail and digital channels.”

“The Danal Global Identity Solution is impressive, so it’s not surprising it’s on track to have over 3 billion consumers,” said Blair Cohen, Chief Evangelist for AuthenticID. “We are excited that AuthenticID is now going to be a part of this solution which is a huge win for consumers, merchants, and the MNOs.”

Experian becomes Danal investor

In addition to combining elements of Danal’s Mobile Identity Platform with Experian’s CrossCore platform to improve businesses’ identity authentication and data protection capabilities, the companies have reached a strategic financial partnership.

“Our primary focus has always, and will always be on helping businesses use data to better detect and prevent fraud,” said Steve Platt, Experian’s Group President of Decision Analytics and Data Quality. “The use of mobile phone information provides businesses with an additional layer of data to distinguish between legitimate customers and criminals. And that means added safety and protection for customer information.”

The combination enables businesses to verify and protect consumer identities with multiple strategies, the companies say.

“Experian is a global leader in credit reporting and information services. Working closely with them is a win for enterprises and consumers,” said Greenwell. “There is a natural synergy between the world’s largest information services company and the world’s leading mobile identity platform.”

The terms of the investment were not disclosed.

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