FB pixel

Consumers far prefer multi-factor authentication to passwords

Categories Access Control  |  Biometrics News
 

More than two-thirds of consumers would rather use multi-factor authentication (MFA) without a password than a traditional username and password, according to a new report from user experience research firm Blink and authentication provider Trusona.

The companies conducted a test with a fictitious website offering either traditional or password-less MFA login options, and found that 53 percent opted for MFA from their first session, and 17 percent more switched to it eventually.

“While consumers say they want a better experience and more security online, they often settle for what’s most familiar and easy,” said Kevin Goldman, chief design officer of Trusona. “This is the first study demonstrating that when it comes to passwords, consumers are not only saying they are ready to make a change, but will actually take the leap. The most enlightening outcome of the study is that the authentication method most consumers ultimately chose was not only more convenient – but also more secure.”

The research also found that 73 percent of those using MFA were satisfied with their login experience, versus only 52 percent of those using passwords. Further, nearly 30 percent of those using a password for the trial needed help to reset it at least once during the three-week period. The report cites an estimation by Forrester Research that the average tech support call costs $25, suggesting that password resets are potentially very costly to organizations. Password-less logins, on the other hand, were successful 99 percent of the time.

While 22 percent only tried the traditional password option at first, nearly half tried using MFA when prompted by an email, and of them 93 percent continued using it.

The split in MFA adoption by age showed that participants 55 and older were even more likely to use MFA (59 percent) than those 18 to 34 (55 percent), while 46 percent of participants aged 35 to 54 used it.

A study published by IBM earlier this year showed that people, especially millennials, tend to not only use passwords which are not complex, but also to reuse them heavily.

Article Topics

 |   |   |   | 

Latest Biometrics News

 

Reach of Musk, DOGE’s federal data access sets off privacy, security alarms

Led by tech billionaire Elon Musk and a shadowy team believed to be under his control, the United States DOGE…

 

Mobile driver’s licenses on the cusp of ‘major paradigm shift’

More entities have integrated the California mobile driver’s license (mDL) credential for identity verification. Although just 15 states have introduced…

 

Gesture-based age estimation tool BorderAge joins Australia age assurance trial

Australia’s age assurance technology trial is testing the new biometric tool that performs age estimation based on hand gestures. The…

 

European AI compliance project CERTAIN launches

The pan-European project to create AI compliance tools CERTAIN has kicked off its work, with the goal of making European…

 

Signaturit Group acquiring Validated ID for undisclosed sum

Spain-based digital identity and electronic signature provider Validated ID is being acquired by Signaturit Group, a European company offering identity…

 

South Africa will invest in DPI, says President

South Africa is planning to invest in digital public infrastructure (DPI) , including the launch of a national digital identity…

Comments

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Most Viewed This Week

Featured Company

Biometrics Insight, Opinion

Digital ID In-Depth

Biometrics White Papers

Biometrics Events