Fingerprint Cards identifies 3 market segments as strategic priorities after MWC Shanghai
A full array of biometric solutions featured by Fingerprint Cards at the recent 2018 Mobile World Congress Shanghai indicates its ambitions to be a complete player in the biometrics industry, and the three market segments that are strategic priorities for the company.
In a blog post, the company says that it provided 40 percent of the market for touch mobile fingerprint sensors in 2017, and that OEMs recognize the technical excellence of Fingerprint Cards’ solutions. Price pressures have forced OEMs to consider less costly alternatives, however, and Fingerprint Cards has responded by developing the FPC1511 fourth-generation fingerprint sensor, which it announced at MWC Shanghai.
The FPC1511 is the company’s “most cost-optimized solution” for smartphones, and delivers leading biometric performance with a smaller surface area through 3D enabled hardware and continuous algorithm development, according to the post by Fingerprint Cards Web Analyst and Marketing Manager Aida Hosseini. The sensor has gone through testing and verification, and prototypes have been produced in collaboration with module manufacturers, with full qualification expected for Q3 and commercial integrations expected beginning in late 2018 or early 2019.
Fingerprint Cards also demonstrated its contactless fingerprint payment card solution at MWC Shanghai. The company says it has the widest footprint of ongoing market trials of fingerprint-enabled contactless payment cards, and that with 50 percent of global consumers – and even more in China – willing to pay extra for a biometric payment card, contactless smart cards are its second strategic market priority.
New biometric applications enabled by 5G are the third priority area for Fingerprint Cards. Three Chinese telecoms shared plans for 5G at MWC Shanghai, and Fingerprint Cards says it has been working to extend its technology to automobile and IoT applications.
The company has been executing a turnaround plan including restructuring efforts, after changes to fingerprint technology and the market led to a collapse in sales of its higher-priced sensors.