TRUSTID launches call center authentication service based on phone network forensics

TRUSTID launches call center authentication service based on phone network forensics

Pre-answer caller authentication service provider TRUSTID has launched its IDENTIFIER software-as-a-service (SaaS) product for call centers to enable effective customer support and guide additional authentication in markets still relying on knowledge-based authentication.

IDENTIFIER can be combined with other authentication technologies to provide strong multifactor authentication with voice biometrics, according to the announcement.

TRUSTID IDENTIFIER will be offered to organizations providing health care, government, utilities, entertainment, and membership services. The company’s TRUSTID AUTHENTICATOR flagship service is used in the financial services industry to route calls based on device ownership to reduce the number of identity interrogations necessary. IDENTIFIER applies the same patented telephone network forensic technology as AUTHENTICATOR when deployed either before or during calls.

“IDENTIFIER is a highly flexible caller identification and authentication solution for call centers that must identify callers to reduce the use of hacked knowledge for caller identification,” said Patrick Cox, CEO of TRUSTID. “Because it can process calls pre- and post-answer, it is ideal for the enterprise with complex caller flows where identification services may be needed at different points during a call.”

The company says IDENTIFIER provides the broadest customer coverage in the industry, working with all phone types and providers, including carriers outside of the U.S.

A number of technologies have been launched recently to reduce call center fraud, including offerings from Pivotal Data and Pindrop.

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