Supermarket deployment of biometric tech yields immediate customer loyalty benefits
The KanKan AI Retail system for large-format supermarkets, which uses facial recognition and other technologies to provide customer shopping behavior insights, has been generating strong results since its launch last month, according to Remark Holdings, the global technology company that offers it.
A new CP Lotus Supermarket location in XuZhou, Jiangsu Province, China launched the product after several months of implementation and testing, and is receiving information to help understand customer needs, improve marketing, and convert non-member shoppers into loyalty program members, according to the announcement. In addition to facial recognition, the system uses gesture recognition, product recognition, and KanKan’s Data Analytics platform.
The multi-faceted deployment includes augmented reality-based interactive displays near the store entrance, and cameras and sensors throughout the store.
“We are very excited to be successfully launched with CP Lotus and to see such robust results from our AI implementation so quickly,” said Kai-Shing Tao, Chairman and CEO of Remark Holdings. “The feedback from Lotus and CP Group executives has been very strong. We look forward to expanding the scope of our technology deployment as we help CP Lotus build the smart retail stores of the future, and we expect to expand to more CP Lotus stores in the months ahead.”
In its first week, the KanKan AI Retail system converted nearly 4,000 of 13,725 virtual members into new registered members, a 29 percent conversion rate. It also connected over 5,000 members with CP Lotus over social media, and its product recommendation algorithm sent more than 2,500 personalize coupons with a 71 percent conversion rate.
Several industry experts told Biometric Update that using facial recognition for customer loyalty programs is one of the next frontiers for retail biometrics.