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Dara Riordan joins FaceFirst as EVP of Sales and CRO


FaceFirst has named Dara Riordan as Executive Vice President of Sales and Chief Revenue Officer. Riordan will be responsible for growing the company’s base of customers across sectors including retail, transportation and public safety.

Riordan brings more than 15 years of sales leadership experience from Johnson Controls International (JCI), and most recently served many of the world’s largest retailers as director of sales, strategic growth for North America at JCI, with a focus on loss prevention and store performance solutions. She also served on JCI’s Women’s Advisory Board.

“Dara joins FaceFirst at an incredibly exciting time,” said FaceFirst CEO Peter Trepp. “Demand for applications that use facial recognition are on the rise across all sectors. Customers and end-users are realizing the benefits of this technology in everything from crime mitigation to improved customer experiences. Dara’s deep industry expertise and her unique approach to the market will translate very well to our customers.”

“After having an opportunity to explore the technology offering it was apparent to me that the platform is truly transformative,” added Riordan. “For retail, airports and other industries, using FaceFirst to prevent crime is just the beginning. The platform will also enable brands to offer customer experiences that are more convenient, personalized, private and secure than ever before.”

Trepp recently spoke about the global market for retail biometrics with Biometric Update.

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