15821 Ventura Boulevard
Suite 425
Encino, CA 91436
FaceFirst
FaceFirst helps customers create safer communities, great customer experiences and personalized service through face recognition and AI. Using the FaceFirst platform, retailers, transportation centers, law enforcement agencies and other great organizations can stop crimes before they happen and improve customer engagement and loyalty. FaceFirst is highly accurate, scalable, secure and private. The platform enables a full range of surveillance, customer engagement, mobile, access control and desktop forensic face recognition capabilities. FaceFirst offers a robust API and SDK for integration into a variety of systems and platforms.
FaceFirst Biometrics News
Google files for biometric privacy suit dismissal, FaceFirst response extension granted in similar case
Google has filed a pair of motions, seeking a stay or the dismissal of a biometric privacy lawsuit against it…
| Jul 27, 2020 | Unclear if biometric privacy law applies to algorithm training, though BIPA decisions clarify scopeBiometric privacy laws may apply only to processes in which individuals are identified, Theodore F. Claypoole of Womble Bond Dickenson… |
| Mar 5, 2020 | Biometrics industry lobbies for responsible facial recognition regulationWhat constitutes appropriate use of biometric facial recognition technology is the subject of Congressional hearings, draft legislation at the federal… |
| Jan 13, 2020 | Biometric facial recognition payments and matching, security and identity verification tools at NRF 2020NRF 2020 Retail’s Big Show is the world’s largest retail conference and expo currently taking place in New York City…. |
| Oct 2, 2019 | FaceFirst helps US lawmakers draft facial recognition privacy regulationsFaceFirst revealed it is working closely with U.S. lawmakers on facial biometrics privacy regulations, and to help the bipartisan Commercial… |
| Aug 21, 2019 | New FaceFirst biometric platform version boosts performance and eases deploymentFaceFirst has launched a new version of its biometric enterprise computer vision platform with improved face detection performance in challenging… |
| Apr 29, 2019 | FaceFirst partners with Loss Prevention Foundation for biometric security and privacy trainingThe Loss Prevention Foundation (LPF) has partnered with FaceFirst to enhance its LPQualified and LPCertified certification programs for loss prevention… |
| Apr 8, 2019 | New SecuGen and FaceFirst products among biometric technologies to be demonstrated at ISC WestISC West 2019 will feature demonstrations of several new biometric technologies this week, with notable emphasis on easing deployments and… |
| Feb 26, 2019 | Dara Riordan joins FaceFirst as EVP of Sales and CROFaceFirst has named Dara Riordan as Executive Vice President of Sales and Chief Revenue Officer. Riordan will be responsible for… |
| Nov 14, 2018 | FaceFirst launches image-blurring privacy feature for facial recognition systemsIn a bid to restore some anonymity to individuals within face recognition systems, FaceFirst has unveiled its new Mask-ID privacy… |
| Nov 13, 2018 | Biometric retail technology is ready for its close-up; but are shoppers ready for it?The global market for retail biometrics is by all accounts in its early stages, and is significantly fragmented between regions…. |
| Aug 21, 2018 | FaceFirst facial recognition coming to thousands of U.S. retail locationsFacial recognition systems using software from FaceFirst have been deployed to “hundreds of [retail] locations, growing to thousands very soon,”… |
| Jun 11, 2018 | FaceFirst launches facial recognition solution for retail return fraud preventionFaceFirst has launched retail return fraud prevention product Fraud-IQ to provide brick-and-mortar stores with an added layer of intelligence for… |
| Mar 26, 2018 | Continued focus on privacy critical to foster growing public support for facial recognition: FaceFirst CEOWith the rapid increase in deployments of facial recognition technology across the U.S., social dialogue about its implications for public… |
| Oct 5, 2017 | Biometrics industry stocks this weekAs the biometrics industry continues to grow, Biometric Update is bringing a new focus to the stories around the stocks… |
| Nov 9, 2015 | Facial recognition use by retailers raise privacy concernsBig-box retailers such as Walmart are using facial recognition technology to identify suspected thieves, which has raised a number of… |
