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15821 Ventura Boulevard
Suite 425
Encino, CA 91436


Website: facefirst.com

FaceFirst helps customers create safer communities, great customer experiences and personalized service through face recognition and AI. Using the FaceFirst platform, retailers, transportation centers, law enforcement agencies and other great organizations can stop crimes before they happen and improve customer engagement and loyalty. FaceFirst is highly accurate, scalable, secure and private. The platform enables a full range of surveillance, customer engagement, mobile, access control and desktop forensic face recognition capabilities. FaceFirst offers a robust API and SDK for integration into a variety of systems and platforms.

FaceFirst Biometrics News


Google files for biometric privacy suit dismissal, FaceFirst response extension granted in similar case

Google has filed a pair of motions, seeking a stay or the dismissal of a biometric privacy lawsuit against it…

Jul 27, 2020

Unclear if biometric privacy law applies to algorithm training, though BIPA decisions clarify scope

Biometric privacy laws may apply only to processes in which individuals are identified, Theodore F. Claypoole of Womble Bond Dickenson…

Mar 5, 2020

Biometrics industry lobbies for responsible facial recognition regulation

What constitutes appropriate use of biometric facial recognition technology is the subject of Congressional hearings, draft legislation at the federal…

Jan 13, 2020

Biometric facial recognition payments and matching, security and identity verification tools at NRF 2020

NRF 2020 Retail’s Big Show is the world’s largest retail conference and expo currently taking place in New York City….

Oct 2, 2019

FaceFirst helps US lawmakers draft facial recognition privacy regulations

FaceFirst revealed it is working closely with U.S. lawmakers on facial biometrics privacy regulations, and to help the bipartisan Commercial…

Aug 21, 2019

New FaceFirst biometric platform version boosts performance and eases deployment

FaceFirst has launched a new version of its biometric enterprise computer vision platform with improved face detection performance in challenging…

Apr 29, 2019

FaceFirst partners with Loss Prevention Foundation for biometric security and privacy training

The Loss Prevention Foundation (LPF) has partnered with FaceFirst to enhance its LPQualified and LPCertified certification programs for loss prevention…

Apr 8, 2019

New SecuGen and FaceFirst products among biometric technologies to be demonstrated at ISC West

ISC West 2019 will feature demonstrations of several new biometric technologies this week, with notable emphasis on easing deployments and…

Feb 26, 2019

Dara Riordan joins FaceFirst as EVP of Sales and CRO

FaceFirst has named Dara Riordan as Executive Vice President of Sales and Chief Revenue Officer. Riordan will be responsible for…

Nov 14, 2018

FaceFirst launches image-blurring privacy feature for facial recognition systems

In a bid to restore some anonymity to individuals within face recognition systems, FaceFirst has unveiled its new Mask-ID privacy…

Nov 13, 2018

Biometric retail technology is ready for its close-up; but are shoppers ready for it?

The global market for retail biometrics is by all accounts in its early stages, and is significantly fragmented between regions….

Aug 21, 2018

FaceFirst facial recognition coming to thousands of U.S. retail locations

Facial recognition systems using software from FaceFirst have been deployed to “hundreds of [retail] locations, growing to thousands very soon,”…

Jun 11, 2018

FaceFirst launches facial recognition solution for retail return fraud prevention

FaceFirst has launched retail return fraud prevention product Fraud-IQ to provide brick-and-mortar stores with an added layer of intelligence for…

Mar 26, 2018

Continued focus on privacy critical to foster growing public support for facial recognition: FaceFirst CEO

With the rapid increase in deployments of facial recognition technology across the U.S., social dialogue about its implications for public…

Oct 5, 2017

Biometrics industry stocks this week

As the biometrics industry continues to grow, Biometric Update is bringing a new focus to the stories around the stocks…

Nov 9, 2015

Facial recognition use by retailers raise privacy concerns

Big-box retailers such as Walmart are using facial recognition technology to identify suspected thieves, which has raised a number of…

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