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ValidSoft addresses U.S. voice biometrics market demand with new appointment


Voice biometric and MFA SaaS company ValidSoft has appointed technology and cybersecurity industry veteran Mac Parra its Western U.S. regional vice president, responsible for ValidSoft’s business development in the Western United States.

Prior to joining ValidSoft, Parra served as sales director at Accenture for seven years, followed by five years at Parasoft. He most recently served as the vice president of sales for the US at GDPR compliance company, NeuSoft.

As Western U.S. regional vice president Parra will focus on aggressively growing company’s revenues by building strong relationships with ValidSoft’s existing customers, partners and prospective customers. Ensuring that customers and partners realize the full value of their voice biometric deployments is a key objective for ValidSoft, which Parra will be fully responsible for achieving in his regions.

“I am delighted to join ValidSoft at this exciting time,” commented Parra. “The team already have a highly significant pipeline with very impressive clients and new opportunities, and I look forward to executing aggressively on the go-to-market strategy, growing the pipeline, closing deals and cementing ValidSoft’s position in the North American market.”

“We are delighted to have Mac join the team at such an exciting time in our company’s history,” added Tim Dunn, commercial director at ValidSoft. “Mac will help us capitalize on the huge voice biometric market opportunity in the United States and the strong growth in demand we are experience there.”

Last month ValidSoft was selected by Avaya for membership as a Technology Partner in the Avaya DevConnect program.

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